our story
Ruhl Plage
Since its creation in 1904 by the Hotel manager and its takeover in 1907 by Alfred, the Malacarne family has remained faithful to its tradition of hospitality and quality through the ages.
Join us on this moving journey through time.
Alfred, the Founder
In 1904, Alfred Malacarne, then a doorman at the Hôtel Ruhl on the Promenade des Anglais, was entrusted with the management of a newly created beach opposite the hotel. A few years later, he became its owner, laying the foundations for a family business destined to span generations. A visionary and entrepreneur, Alfred firmly established the Malacarne name in the history of the Nice coastline.
The Age of Modernism
In 1930, under the leadership of Mayor Jean Médecin, the Promenade des Anglais was redesigned. Beach concessions were restructured, and Ruhl Plage was temporarily relocated before moving to a completely modernized space. The establishment then adapted to the evolving lifestyle of seaside resorts and attracted a loyal international clientele. During the Second World War, the beach was requisitioned and destroyed in 1945. It was rebuilt, marking a new chapter in its history.
Alphonse and the Expansion
After the Liberation, Alphonse Malacarne, son of Alfred and Carmen, took over the management of Ruhl Plage. Between the 1950s and 1960s, he developed and diversified the family business, actively contributing to the vibrant seaside and festive atmosphere of Nice. Ruhl Plage then entered a period of expansion, marked by the acquisition and operation of several iconic establishments. A man of character and commitment, Alphonse helped to firmly establish the Malacarne name in the economic and social history of the city.
A Prominent Figure
A strong personality and determined entrepreneur, Alphonse Malacarne continues to develop family businesses, particularly in real estate, contributing to several projects on the French Riviera.
In the late 1960s, he considered acquiring the Hotel Ruhl, but was unable to bring the project to fruition.
Until the end of his life in 1999, he remained deeply attached to Ruhl Plage, present on the premises daily. His longevity and commitment have left a lasting mark on the history of the establishment.
One House, One Soul
Claudine, Robert, Marie-Jo, Fabien, Thibault, Romain: each one contributes to keeping this heritage alive on a daily basis.
Founded by prominent figures, Ruhl Plage has stood the test of time without losing its identity. A strong history, a strong character, and a shared ambition: to blend tradition with modernity.
